In fact, the Japan Times reported that, while the country’s consumption has declined, the matcha frenzy has skyrocketed ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The Matcha Tokyo in Shinjuku serves organic matcha drinks and sweets, from lattes to soft serve, just steps from the station, ...

Let's talk about the matcha popularity surge! Can Japan keep up with global demand? In recent years, matcha, Japan's iconic powdered green tea has become a global sensation. Once reserved for ...

Bubble tea, cakes, cookies… Even in coffee shops here, they usually have matcha now, so you can pick between the two. Ha: Japan is one of the world’s largest producers of matcha. The country made ...

This easy version of mochi is simple to make at home, getting a lovely green hue and subtle brightness from matcha powder ... sweet rice flour ("mochiko" in Japanese) to create the same chewy ...

Matcha is a Japanese green tea that has been around for ... For this vegan, gluten-free cookie, the same base dough gets split into thirds, with matcha and cocoa powder each flavoring one portion.

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Despite having a "vegetal, grassy" flavour that's "almost as divisive as Marmite", said Fiona Embleton in Glamour, matcha is rapidly ... before being introduced to Japan by a Zen Buddhist monk ...

Last year, several prominent Japanese tea makers announced that they were struggling to produce enough matcha to satisfy global demand. In turn, they reduced the number of match powder they were ...

Walking down West Fourth Street, you’ll find many students running to class, calling friends and responding to emails — all ...