Marketers are adding to their marketing technology (martech) stack rapidly, with 39% saying they add new technology quarterly, 28% monthly and 33% semi-annually, annually or greater, according to ...
EL SEGUNDO, Calif., Aug. 19, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management platform, today announced it has been named the winner of the “Best PPC ...
It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...
As we observe MarTech Day 2025, it’s an opportune moment to reflect on the significant developments in marketing technology over the past year and to anticipate the trends that will shape the industry ...
B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...
StackAdapt announced the general availability (GA) of its MarTech suite, marking a major milestone in the company’s evolution from a programmatic platform to a full-funnel integrated marketing ...
There is a new metric that directly links martech to company value. We're explaining why this is a strong alternative to current metrics. Why do we need a martech metrics? Well, the boardroom and ...
As the arrival of spring (and binge watching The Home Edit) prompts us to consider a deep dive into the recesses of our closets, urging us to evaluate, organize, and declutter the chaos that has ...
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