University of Kentucky Selected for Inaugural Mamba Program: A partnership that will include Kentucky-themed Kobe sneakers and apparel.

In addition to the re-release of Nike Kobe products kicking off next week, the Swoosh is also reportedly launching an NCAA "Mamba Program" prior to the start of the 2023–24 season.

In a significant move that combines sports and tribute, the University of Kentucky Wildcats basketball program has been chosen as the first "Mamba Program" for the upcoming 2023-24 NCAA Basketball ...

Vanessa Bryant handpicked the University Of Kentucky for Nike's Mamba Program. ... The program will have its players sporting Mamba-branded attire including apparel and sneakers such as the Kobe ...

After years of frustrations surrounding the future of the Kobe Bryant signature sneaker line, the news has rapidly picked up in recent weeks. Not only is Nike relaunching the "Kobe Brand" with ...

Kentucky Men's Basketball was officially announced as one of six Nike schools to partner with the Mamba & Mambacita Sports Foundation this season. Joining UK, who has been sponsored by Nike since ...

Kentucky basketball has had a connection with Kobe Bryant and his family. Now, UK is among the first programs associated with the "Mamba" brand.

Kentucky basketball has had a connection with Kobe Bryant and his family. Now, UK is among the first programs associated with the "Mamba" brand.

According to Jack Pilgrim of KSR, the University of Kentucky Wildcats basketball program has been selected as a "Mamba Program" ahead of the 2023-24 NCAA Basketball season.