Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

The Macy's Thanksgiving Day Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that will see the event continue to broadcast on ...

The 10-year agreement will include broadcast and streaming rights to a Macy's Parade-eve special and a new special program to be announced at a later date, as well as the Fourth of July Fireworks ...