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By 1956, Hartwall's Gin Long Drink becomes the third best-selling product in Helsinki's restaurants. The rest, as they say, is history.
Finnish alcoholic drink brand Hartwall Original Long Drink created an integrated campaign to boost sales outside summer, while taking care not to flout Finland’s strict alcohol advertising rules.
HELSINKI, Nov. 22, 2017 /PRNewswire/ -- The national drink of Finland Hartwall Original® Long Drink continues its launch campaign in Japan with Formula 1 star Kimi Räikkönen. A new film was ...
Now, the original maker of that drink way back in 1952 has finally released its products in the U.S. Hartwall Hartwall Original Long Drink is made with the same recipe as it was back when it debuted, ...
While some cocktails have murky or mysterious origins, the history of Finland's long drink is no secret. In fact, its creation is well documented.
The first long drink was a bottled beverage, co-produced by the Finnish government and Hartwall Ltd., as a quick-serve libation for the 1952 Olympics.
Hartwall has released the latest television advert in Japan for its namesake Original Long Drink RTD, featuring brand ambassador and F1 driver Kimi Räikkönen.
It includes iconic soft drinks such as Hartwall Jaffa, the world's first RTD drink Hartwall Original Long Drink and leading water brand Hartwall Novelle.