“The logo has become an established fixture in all aspects of human activity,” writes designer and author Jens Müller, who’s no stranger to the history of graphic design. “These days, it is almost ...

Pepsi has unveiled a new logo and visual identity which makes it the first update of the Pepsi globe logo in 14 years. Paying homage to the brand’s heritage while being forward looking in terms ...

“The logo has become an established fixture in all aspects of human activity,” writes designer and author Jens Müller, who’s no stranger to the history of graphic design. “These days, it is almost ...