Uncle Ben’s rice will soon switch its name to Ben’s Original, and drop the logo depicting a fictitious bow-tied Black rice farmer, after brand owner Mars Food admitted its packaging had ...

Uncle Ben's rice rebrands itself as Ben's Originals and launches new packaging. The products are already showing up in stores across the country.

New York — The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo ...

The original packaging for Minute Rice, which made its debut in 1949. ... The new packaging has a simpler, more contemporary design that incorporates a cook-time call out, updated logo, ...

Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity” — one of several food companies planning to overhaul logos and packaging that have long been criticized for ...

Mars will change the name of its Uncle Ben’s rice products to Ben’s Original and drop the logo depicting a Chicago head waiter as part of the company’s previously announced plans to create a ...

The brand had pledged to change its name and packaging this summer. 1 weather alerts 1 closings/delays. Watch Now. 1 weather alerts 1 closings/delays. Menu. Search site. Watch Now ...

They told 11Alive it made them notice the packaging and logo of the Mahatma brand rice, which they felt also depicted a negative stereotype against those with Indian and Asian heritage.

Uncle Ben’s owner Mars is planning to change the rice maker’s “brand identity” — one of several food companies planning to overhaul logos and packaging that have long been criticized for ...

Noticeably absent is the photo of Uncle Ben, a Black man with white hair that has appeared on the brand's products since the 1940s. Over the years, some versions of the packaging showed the man ...

The brand had pledged to change its name and packaging this summer. 1 weather alerts 1 closings/delays. Watch Now. 1 weather alerts 1 closings/delays. Menu. Search site.