Over the last few months, NHL's Utah Hockey Club has run multiple surveys asking fans for input on its permanent brand identity. After almost a million votes, the team has finally revealed its new ...

The Worst Logo Ever Used by Each NHL Hockey Club Steve Silverman May 31, 2018 There's probably more color and pageantry associated with the NHL than any of the other major professional sports ...

The Utah Hockey Club has revealed a few potential names and logos for their franchise. With the news that "Yetis" ran into trademark issues, the team has announced they will be going in a ...

The logos, submitted on Saturday with the U.S. Patent and Trademark Office, all contained the team's inaugural season name — "Utah Hockey Club." Related hockey stories from KUTV ...

Named after the mythical desert legend, the Coachella Valley Firebirds will be the AHL’s 32nd AHL team and will have red, orange, and deep blue colors.

The 2025-26 season will mark the Blue Jackets' 25th anniversary, and on June 17, the team unveiled a logo to honor a quarter-century of team history. Calling it in a press release "a dynamic design ...

Applications for all three names — Utah Mammoth, Utah Outlaws and Utah Hockey Club — and their respective logos are still active on the United States Patent and Trademark Office website.

The logo is in the shape of an “S” in tribute to the Seattle Metropolitans, the first American hockey club to raise the Stanley Cup in 1917. RELATED: Release the Kraken: Seattle unveils name ...

"Utah Hockey Club" also received an extension on Feb. 4, but without a corresponding logo. The "Outlaws" did not get an extension. Utah Hockey Club fans celebrate a goal in the stands.

Days after Utah became the first state in the country to ban LGBTQ+ pride flags at government buildings, Utah Hockey Club celebrated the community at Delta Center.

Club hockey teams don't get the same stylish jerseys as their NCAA brethren, but Rebirth Sports helps ... sanctioned or trademarked logos. At Florida, the club hockey team was allowed to use ...