2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Healthy snack brand Kind has reworked its logo and package design to boost shelf appeal, while retaining iconic assets like ...

But let's talk about circles in logo design. I don't mean circular logos or roundels, of which there are plenty of great designs, but the tendency for graphic designers to place c ...

Google’s logo just got a little bit blurrier. In a new logo quietly rolled out across iOS and Pixel, the search giant ditches its color-blocked “G” for gradients.

This type of confusion forms grounds for a claim against a company that appears to be taking advantage of the market position and reputation attached to a better-known brand, selling products or ...

The iconic Apple logo is emblazoned on each of the company's products and stores. Costfoto/NurPhoto via Getty Images 2024-01-05T12:21:01Z Share ... Evolution of Apple's logo design.

A product’s design, logo, packaging, and advertising message are all coordinated to convey the brand’s message to the consumer. Brands are often among a company’s most important and valuable ...