Sometimes an idea for a great logo design can come like lightning out of the blue the moment you get the brief. But hold fire ...

A digital sketchpad for creatives to rework iconic brand identities, the initiative encourages designers to experiment and reclaim the joy of design without the confines of a creative brief.

The design brief (right-click to save) currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.

The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a ...