LinkedIn’s ability to target specific professional audiences has long been one of its most appealing features for advertisers ...

If you’ve ever applied or thought of applying for a job via LinkedIn, you’ll know that the experience can be immediately ...

LinkedIn integration. Advertisers in six major markets (U.S., Canada, UK, Australia, France, and Germany) will be able to tap ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...

LinkedIn has launched a new promotional campaign which aims to highlight the effectiveness of its ad targeting options, including its advancing AI audience reach tools, by showcasing how not to target ...

The campaign demonstrates the consequences of poorly executed ad targeting, using creative examples to illustrate mismatched ...

The platform upgraded its ad attribution models by integrating Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) ...