When Gio Luciano, a line cook at a Bushwick restaurant, began posting videos about his dinner, he didn’t expect them to reach beyond Bushwick. He didn’t expect Addison Rae, one of the world's most ...
Giovanni Luciano wooed thousands with his viral food hauls, turning him from line cook to Addison Rae music video hunk. The internet’s newest dream boy assures Cosmo he’s more than ready for what ...
Social media is flooded with food content; mukbangers, trad wives, home cooks, restaurant reviewers, celebrity chefs, and endless recipe reels. But there’s one corner that’s still wide open: real ...
It’s dinnertime in Brooklyn, and Giovanni Luciano is crouched on a Bushwick stoop, eating a chaotic feast contained in plastic deli containers. “Here’s what I eat as a line cook in New York City,” ...
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How Line Cooks Became Social Media’s Most Underrated Influencers — and Why They're Cashing In
Line cook on your meals, celeb on your reels. There’s a growing demand for raw, unpolished content from real working restaurant staff. Successful creators often use social media as a stepping stone ...
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