During the American National CattleWomen, Inc. convention in Nashville, John Houston spoke at the ANCW Foundation benefit breakfast “Beef Business,” yesterday and today in the Windy City as a ...

“Free beef in February is a Les Schwab tradition,” said Brian Capp, Vice President of Marketing. “Our Company’s first tire centers were located in rural and agricultural communities and ...

Everyone in the West knew that: February was Free Beef month at Les Schwab Tires, and it had been for decades. Les Schwab himself started the promo in 1964 as a way to give a boost to central and ...

Les Schwab Tires has built a reputation on stellar customer service -- and free steaks. ... Four Tires, Free Beef.

Say the words “free beef!” to long-time Central Oregonians, and many will well remember the yearly promotional event and ad campaign by Les Schwab Tire Centers. Well, it’s back, with a twist.

More than $1.6 billion in tires and auto parts pass through Les Schwab Tire Centers' warehouses here every year. ... watched his folksy TV ads or carted home his free beef with a new set of tires.

For more than 10 years, Oregon Beef Company has supplied Les Schwab with 3,000 to 4,000 pounds of beef each year, according to Stann Dmytryk, owner of Oregon Beef Company in Madras.

PRINEVILLE, Ore. – Les Schwab, a cowboy-hatted icon of Oregon who turned a dilapidated tire shop he bought in 1952 with borrowed money into a regional empire, died Friday at age 89, his company ...

Les Schwab, who emerged from an orphaned childhood to build a billion-dollar tire empire in the deserts of Central Oregon, died today in Prineville. He was 89. From a single shack in Schwab's ...

In true Prineville tradition, the evening included a “Free Beef” giveaway — a nod to a practice started by Les Schwab back in 1964.