During the American National CattleWomen, Inc. convention in Nashville, John Houston spoke at the ANCW Foundation benefit breakfast “Beef Business,” yesterday and today in the Windy City as a ...

“Free beef in February is a Les Schwab tradition,” said Brian Capp, Vice President of Marketing. “Our Company’s first tire centers were located in rural and agricultural communities and ...

Everyone in the West knew that: February was Free Beef month at Les Schwab Tires, and it had been for decades. Les Schwab himself started the promo in 1964 as a way to give a boost to central and ...

Les Schwab Tires has built a reputation on stellar customer service -- and free steaks. ... Four Tires, Free Beef.

For more than 10 years, Oregon Beef Company has supplied Les Schwab with 3,000 to 4,000 pounds of beef each year, according to Stann Dmytryk, owner of Oregon Beef Company in Madras.

Les Schwab, who emerged from an orphaned childhood to build a billion-dollar tire empire in the deserts of Central Oregon, died today in Prineville. He was 89. From a single shack in Schwab's ...

Les Schwab (right) talks with an ... He was once among the most famous faces in the Northwest, pitching the free beef in his signature cowboy hat, a tradition that ended in 2011.

In true Prineville tradition, the evening included a “Free Beef” giveaway — a nod to a practice started by Les Schwab back in 1964.

He was once among the most famous faces in the Northwest, pitching the free beef in his signature cowboy hat, a tradition that ended in 2011. And it was decades before Schwab Tire had a female ...