LeBron James knows a thing or two about product placement and celebrity endorsements. On Friday night, he gave the Arizona Wildcats men’s basketball program a solid by wearing his son Bryce’s Arizona jersey to the Los Angeles Lakers’ game against the Minnesota Timberwolves.

NEW YORK -- Milwaukee's Giannis Antetokounmpo, Boston's Jayson Tatum and Dallas' Luka Doncic are seeing their jerseys sell more briskly than ever, the NBA said Friday when announcing its latest list of most popular merchandise. LeBron James still has the ...

LeBron James repped his son Bryce James while sitting on the sideline of the Los Angeles Lakers' Friday night home game against the Minnesota Timberwolves.

LeBron James wore his son Bryce James' Arizona Wildcats jersey while sitting courtside for the Lakers' game against the Timberwolves on Friday.

The big Cleveland Guardians fan took time to also represent the Dodgers and LA with Savannah, 39, on the night Shohei Ohtani took the mound. The couple was seen in their fits including Dodgers hats arriving. It was Savannah’s non-Dodgers jersey that stood out, however.

As Bryce James gets ready for his freshman season at Arizona, his dad is already repping him. LeBron James was rocking Bryce’s Wildcats jersey Friday night.

The newest James family portrait is now available. LeBron James and Bronny James were seen together in their Los Angeles Lakers uniforms on Monday for the first time as they posed for pictures at Media Day. LeBron, of course, wore his yellow No. 23 jersey ...