Bottom versus top. Lacoste’s business is 85% tops (polos, oxfords, V-neck T’s) so they have a big opportunity to extend offerings “below the waist” with pants, jeans, skirts, footwear ...

In the Lacoste X EleVen by Venus Williams range you’ll find a pink and green nylon tracksuit and short-sleeved striped polos. There is a sleek V-neck knit that features an enlarged Lacoste ...

but the designer usually receives five to six messages a day from friends and strangers looking for archival and new Lacoste pieces. A most-requested piece is a V-neck tennis sweater from her ...