News

Hamleys names Lego, Barbie and Rubik’s Cube among top toys of all time - Monopoly, Tamagotchi and Action Man also make the ...
The LEGO Group is expanding its LEGO Super Mario line-up with two new Mario Kart-themed sets in Shy Guy & P-Wing (72045) and ...
With spooky season fast approaching for another year, The LEGO Group has unveiled its Halloween Seasonal Sets for 2025, which ...
With the announcement that the next Lego Movie will feature more female characters, looks like they’re reviving this awesome tradition of girl power — which has lagged over the years.
On average, every person on Earth owns 94 LEGO bricks. But that’s not enough for the Danish toy manufacturer. LEGO is seeking to increase its popularity among kids of all ages – and it seems ...
LEGO toys are an excellent choice for girls, promoting creativity, problem-solving skills and spatial awareness - all great skills to harness regardless of gender.
LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called "She Built That" to inspire girls to see themselves as ...
Plug your ears! 'Catchy Song' from 'Lego Movie 2' will get stuck inside your head. The director confesses it will get annoying and he's kind of sorry.
The new Lego Disney Stitch set — numbered 43249 — not only moves its ears up and down but comes complete with a Hawaiian shirt, buildable ice-cream cone, and decorative flower.
In December 2011, the Danish masters of toy bricks and mini-figures introduced Lego Friends, a new line of building sets geared toward girls, to much skepticism, reflection and even, in some ...
The project, titled “The Golden Girls Living Room and Kitchen Modular Set with Dorothy, Rose, Blanche, Sophia, and Stan,” was created by Lego Ideas user lostsleep and features the familiar ...