Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday.. Consumers can say goodbye to the (already somewhat ...

The Kraft Heinz brand changes its look for the first time in 20 years. Welcome to "La Dolce Velveeta." Kraft Heinz Velveeta rebrands with new logo, ad campaign | Crain's Chicago Business ...

The 178-year-old brand is the 18th Kraft Heinz label to get a refresh over the last three years amid an industry-wide rebranding trend. ... Jell-O today (July 27) revealed a new logo and updated ...

Heinz has dropped its logo in a confident billboard campaign highlighting its slogan ‘It Has to Be’ without featuring the brand name. Instead, each ad showcases classic Heinz products paired ...

The existing Kraft and Heinz logos. Heinz has been using a variation of its wordmark and “keystone” logo design since the company was formed in 1869. In the Heinz corporate identity manual, the ...