In addition to the name change, Kraft Mac & Cheese is also updating its logo and blue box. The shortened-name is now written in a different font, with white letters instead of yellow.

The recent merger between two of the world's largest food companies Kraft and Heinz has spawned a new brand logo and identity.

The Kraft Heinz brand changes its look for the first time in 20 years. Welcome to "La Dolce Velveeta." Kraft Heinz Velveeta rebrands with new logo, ad campaign | Crain's Chicago Business ...

Heinz, The Lee Initiative and Southern Restaurants for Racial Justice continue partnership supporting Black food business entrepreneurs nationwide. How Kraft Heinz is committing to automation at ...