Korean fashion fans adopted streetwear around the same time it became mainstream cool overseas back in the mid-’00s. Then, in 2018 it took off, ...

Korean streetwear is never shy when it comes to colour and pattern. Expect to see pastel tones clashing playfully with neon highlights, or floral and geometric prints paired with minimalist basics.

Independent fashion brands in Korea, like Matin Kim and Mardi Mercredi, thrive due to supportive e-commerce platforms, ...

The question that remains, however, is how did Korea become one of the largest consumers of street fashion and what does it mean being a leading player in this market?

Korean streetwear takes the fashion scene by storm. Characterised by high-impact logos with a hint of irony, Seoul streetwear is gaining the attention of Wiz Khalifa, Rita Ora and Rihanna.

Sukwoo Hong, a Korean fashion journalist and director of the Navy Lab creative studio, said the Lockheed Martin collaboration “reflects a very ‘nowadays’ Korean streetwear feel,” and ...

South Korea is no stranger to unusual brands popping up in fashion retailers, including CNN, Yale, Billboard, and Kodak, according to a report by local media outlet Korea JoongAng Daily in 2022.

The popularity of South Korean street fashion has paved the way for local streetwear brands to thrive. Labels like Ader Error, MISCHIEF , and IISE have gained recognition not only in South Korea ...

5 best Seoul Fashion Week SS24 streetwear moments . ... The layering of a dress or mini skirt over a pant was the most popular trend in Danish Fashion Week and Korean fashion week adopted it as well.

My Favorite PICKUPS (Korean⁄Japanese Streetwear, Abercrombie, & More) Posted: March 26, 2025 | Last updated: July 12, 2025. If you love streetwear, fashion tips, and styling advice, you’ll ...