But in October 2024, Lay’s revived the beloved flavor showdown when it called on fans to submit their most unique chip ideas. Participants were able to submit up to 10 times per day — with ...

The contest has come and gone since it started in 2012. During the first four competitions in 2012, 2014, 2015 and 2017, the snack brand received millions of submissions and crowned four winners.

Roll up your sleeves and pop open some bags: Lay’s Do Us a Flavor contest is here. The snack brand asked fans to submit their wackiest and most delicious chip flavor ideas in October 2024, seven years ...

In April, the brand also debuted three other potato chip flavors, according to All Recipes. They were Bacon Grilled Cheese, Valentina & Lime Flavored Potato Chips, and Wavy Korean-Style Fried Chicken.