But in October 2024, Lay’s revived the beloved flavor showdown when it called on fans to submit their most unique chip ideas. Participants were able to submit up to 10 times per day — with ...

The contest has come and gone since it started in 2012. During the first four competitions in 2012, 2014, 2015 and 2017, the snack brand received millions of submissions and crowned four winners.

In April, the brand also debuted three other potato chip flavors, according to All Recipes. They were Bacon Grilled Cheese, Valentina & Lime Flavored Potato Chips, and Wavy Korean-Style Fried Chicken.

Lay's reveals three finalists for $1 million contest, here are the new limited-time potato chip flavours . The company revealed the three shortlisted flavours on Wednesday, according to USA Today.

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country.