Si Dr. Cho ay ang nagmamay-ari at head doctor ng Hernel Korean Aesthetic Clinic. Alam nito na matindi ang pagkahilig ng mga Pilipino sa mga K-drama at K-pop artists, at pati na rin sa Korean skincare.

South Korea’s cosmetic surgery craze is still booming. THIS country has the highest rate of cosmetic procedures per capita in the world. But is it coming at a cost?

In Korea, this trend took hold quickly. The number of ChatGPT sign-ups reportedly doubled in a month. Social media filled with stylized images — friends at dinner, children in parks, pets at home — ...

Like croissants to France and anime to Japan, I was witnessing — in real time — my country becoming a consumable aesthetic. When I was in primary school, I was the only Korean kid in my grade.

The COVID-19 pandemic and ensuing lockdowns in 2020–21 served as a springboard for the Korean wave. Although Korean dramas and films had gained popularity earlier, Netflix recorded a 370 per ...