When Western brands open shop in East Asia, they often have to readjust several elements of their business models and products to appeal to diverse tastes. In the case of the food and beverage ...

Go to Japan and you’ll find hundreds of ever-changing flavors of Kit Kat. We aren’t talking dark chocolate and milk chocolate here. Kit Kat has been taken over by the Japanese tradition of omiyage, ...

In America it’s a big deal when we get a new variety of Kit Kat. As it should be. Kit Kats are awesome. New versions are always a big deal in Japan too, but not because original flavors are rare. The ...

My friend who lives in Japan recently visited and brought me back some Kit Kats in flavors they don't sell at most US stores. As a lover of Kit Kats, I had to write about trying them. I also went out ...

If you’re a candy fanatic, chances are you’re well-acquainted with Japanese Kit Kats. The beloved Nestlé candy first appeared in the country in 1973, and expanded wildly from there. Not fit to stick ...

My friend who lives in Japan recently visited and brought me back some Kit Kats in flavors they don't sell at most US stores. As a lover of Kit Kats, I had to write about trying them. I also went out ...

Kit Kats are some of the most well-rounded candies in existence. They’re chocolatey and crunchy and offer an oh-so-satisfying snap. As a kid, I always dug into Kit Kats before anything else in my ...

Kit Kat isn’t afraid of flavor experimentation or stepping into a realm of luxury deserts, and now its latest release combines the two for a range of premium Japanese-made chocolates made exclusively ...