When Western brands open shop in East Asia, they often have to readjust several elements of their business models and products to appeal to diverse tastes. In the case of the food and beverage ...

In America it’s a big deal when we get a new variety of Kit Kat. As it should be. Kit Kats are awesome. New versions are always a big deal in Japan too, but not because original flavors are rare. The ...

My friend who lives in Japan recently visited and brought me back some Kit Kats in flavors they don't sell at most US stores. As a lover of Kit Kats, I had to write about trying them. I also went out ...

My friend who lives in Japan recently visited and brought me back some Kit Kats in flavors they don't sell at most US stores. As a lover of Kit Kats, I had to write about trying them. I also went out ...

OSAKA — With my flight boarding at a nearby gate, I raced through the shops of the small airport frantically grabbing at multicolored boxes of Kit Kat bars. Sake-flavored Kit Kat? Check! Wasabi Kit ...

For years, U.S. Kit Kat customers have begged the company to break us off a piece of that international lineup and, slowly ...

Kit Kat isn’t afraid of flavor experimentation or stepping into a realm of luxury deserts, and now its latest release combines the two for a range of premium Japanese-made chocolates made exclusively ...