As Kit Kat's campaign for its green tea-flavored candy bar shows, 360-degree videos can have tremendous power to engage audiences with their content and brand message. The "Zen Break" video immersed ...
Atari claims that a commercial for Nestle's Kit Kat candy bars violates the copyright and trademark rights of Breakout, Atari's iconic 1975 video game. Nestle's 30-second spot "leverage[s] Breakout ...
It's part of a very confusing promotion.Can you imagine being inside the meeting where this got approved? To celebrate turning 80 years old at the same time YouTube turns 10, Kit Kat is changing its ...
SAN FRANCISCO (CN) — Atari sued Nestle on Thursday, claiming the candy giant abused its 1970s “Breakout” video game — created by Steve Jobs and Steve Wozniak — to sell Kit Kat bars to nostalgic Baby ...
The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...
(Reuters) – A new lawsuit accuses Nestle SA of blatantly violating the rights of Atari by using without permission the classic 1970s video game “Breakout” in a new marketing campaign for its Kit Kat ...
Yesterday, Kit Kat gave their Twitter followers a preview of their new Halloween-themed advertisement with a picture of Chance The Rapper dressed in costume. At the time, the only other detail they ...
Girls Aloud will make millions by fronting an advertising campaign for the new low calorie Kit Kat bar. The contract with Kit Kat, for the new Senses bar, is thought to be their most lucrative ad deal ...
Artists always have to be careful about crossing over into mainstream markets and agreeing to do advertisements, with the fear of being called a "sell out." Up to this point, Chance The Rapper has ...
An advert suggesting that a Nestle chocolate bar could help to control weight has been ordered off television screens, the advertising watchdog has said. The ad for Kit Kat showed Father Christmas ...
Are you a print subscriber? Activate your account. By Tim Nudd - 3 hours 37 min ago By Ad Age and Creativity Staff - 5 hours ago By Ad Age Staff - 5 hours 32 min ago By Adrianne Pasquarelli - 5 hours ...
The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...
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