The far right Christian group One Million Moms is targeting Kit Kat candybars for their latest breathless boycott. The group has significantly fewer members than their name would imply. The fringe ...

Campaign Trail is our look at some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. This week, direct-to-consumer giant Dollar Shave Club ...

Chance the Rapper has made huge waves this year. In addition to dropping his critically acclaimed Coloring Book mixtape, the Chicago rapper has also kicked off his Magnificent Coloring World Tour, and ...

Kit Kat’s ubiquitous jingle will soon get an upgrade, thanks to the brand’s newest spokesperson, Chance the Rapper. According to a tweet, he’ll make an appearance in the next Kit Kat commercial, the ...

Nearly 8,500 followers of a conservative protest group calling itself One Million Moms has launched a petition attacking Kit Kat chocolate’s “tasteless” new ad. The 15-second commercial is set to the ...

Chance The Rapper is really getting that promo money! Kit Kat debuted their new Halloween commercial featuring Chance The Rapper on Twitter today (Oct. 4). In the 30-second spot, the rapper is dressed ...

Yesterday, Kit Kat’s Twitter account revealed that the candy’s newest ad would feature Chance the Rapper in a lion costume and would be coming soon. The wait was far shorter than the one for Coloring ...

Fans watching the University of Houston Cougars compete in the NCAA Men's Championship Game Monday night will also see the premiere of a new character-driven Kit Kat commercial, featuring the Break ...

Yesterday, Kit Kat gave their Twitter followers a preview of their new Halloween-themed advertisement with a picture of Chance The Rapper dressed in costume. At the time, the only other detail they ...