To save on role play toys take a look at our toy deals page. Here is our pick of the best children's toys for role play, as tested by kids and rated by parents... What it is: A 26cm x 15.5cm x 19.5 cm ...

Discover why so many parents think it's important for their kids to play with a doll or action figure they truly love.

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

These toys will peel your kids away from screens and keep them ... Budding scientists will love role-playing with this kit inspired by the popular show and book "Ada Twist, Scientist." ...

To find the best educational toys for kids, we tested best-selling toys with our own kids and spoke with a child psychologist to find learning toys that spark creativity and encourage development. The ...

The holidays are here, and what better way to celebrate than by getting the kids involved in some sweet fun? Speech language ...

Providing open-ended and imaginative play, a good quality dolls house can ... It’s worth noting that when it comes to toys, the products that appeal to us grown-ups and the kids’ favourites aren’t ...

A new poll shows 4 in 5 parents think their child is happier, more social, and confident in themselves when they play with ...