Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

Once reserved just for salons, keratin treatments can now get you smoothed-out strands at home. Here, hairstylists share the ...

Allied Market Research published a report, titled, "Keratin Products Market - Global Opportunity Analysis and Industry ...

Hair experts explain what causes frizz and how to avoid it. Here, find 20 anti-frizz hair products for all hair types.

Daily Mail journalists select and curate the products that feature ... found the ultimate solution to unruly hair in an affordable at-home keratin treatment, and impressed reviewers say it leaves ...

Difficulty in Styling: Hair with too much protein tends to be stiff and unmanageable, making it difficult to style. It ...

The naturally occurring protein keratin, which is present in skin, hair, and nails, is frequently utilized in hair care products to restore damaged hair, reduce frizz, and improve shine & smoothness.

Rise in awareness of hair health, demand for hair & skin care products, and acceptance of keratin-based treatments are the main factors propelling the growth of the global market for keratin products.