Keratin has long been the cornerstone of many hair care products, celebrated for its ability to smooth and strengthen hair. However, its benefits extend beyond hair care into the realm of skincare ...

Beyoncé’s new haircare line CÉCRED just launched at Ulta with a range of shampoo, conditioner and other hair-helping products ...

While I've been a fan and an avid user of Virtue's hair care products for years now — all of which contain the brand's proprietary alpha keratin 60ku protein — none have made quite as big of a ...

My hair doesn’t need humidity or rain to become frizzy: If I don’t layer my oils and serums just so, my hair can look remarkably shrublike just one day after washing it. That’s because it ...

There is an active debate on whether “protein overload"—when" using too many protein-enhanced hair products leaves hair dry ...

Microfibre towels also exuded the same results and worked marvellously for frizzy hair. Therefore, if you’ve got keratin treatment, then to avoid friction and minimise frizz, take these simple ...

Most people have their hair care routine down pat – a shampoo and conditioner in the shower followed by a towel or blow dry ...