"Keratin treatments can last up to six months, but you may find that it impacts your curl pattern permanently," says Taylor. "To maintain your results, you must use sodium chloride-free hair products.

When keratin protein is added to hair care products (like shampoo or conditioner), it creates long-lasting protection against damage,” Roulan adds. What is a keratin treatment?

What have you bought from the Nordstrom Anniversary Sale, and why is it not IGK's keratin treatment dupe? Sorry for the snark ...

Hair is one of the most integral aspects of our appearance. In an era where social media dominates and personal grooming takes centrestage, selecting the right hair treatment has never been more ...

To complete the treatment – follow these steps: 1. shampoo twice, 2. dry hair 80%, 3. apply the Brazilian Keratin Treatment, 4. dry 100% with cold to medium-hot air, 5. flat iron hair, 6. rinse ...

The treatment was a three-step process: First, my stylist, Rae Cotto, washed my hair with a clarifying shampoo, before she blow dried my hair. (Note: Keratin is not for those who are heat-averse.

LOS ANGELES - A nationwide class-action lawsuit was filed against beauty conglomerate Unilever in November claiming that some of its Tresemmé products were allegedly causing hair loss. "Plaintiff ...

Popular protein-based hair products include the viral K18 Leave-In Molecular Repair Hair Mask, £30, and Virtue's equally buzzy Smooth Shampoo, £38. While Olaplex contains some protein , it is ...

These expert and editor-approved anti-frizz products tame your hair for a smooth and sleek look. Shop anti-frizz shampoos, sprays, and creams from brands like Ouidad and Color Wow.