Kits, serums, masks, and more—these treatments smooth texture for a fraction of the price (and time spent) at the salon.

Keratin treatments are a popular solution for reducing frizz, smoothing strands, and making hair more manageable. They ...

A keratin treatment is a semi-permanent hair straightening method that aims ... The treatment itself is then followed by a blow out and flat iron process seven times, scalp to ends, to seal ...

The process doesn't end there - in order ... fine, or overprocessed hair. "Some keratin treatments can be stronger than others and contain harsh ingredients or carcinogens," Yepez says.

The keratin treatment will then be applied all over your hair, and left for around 30 minutes ... rinsed and your stylist will then start the process of applying heat to lock in the treatment.

especially with the popularity of salon treatments such as the Brazilian blowout. But what about gentler, at-home keratin hair products? You don’t have to be a haircare whizz to have heard of ...