More information: Nittono H, Fukushima M, Yano A, Moriya H (2012) The Power of Kawaii: Viewing Cute Images Promotes a Careful Behavior and Narrows Attentional Focus.PLoS ONE 7(9): e46362.doi:10. ...

New research has revealed that looking at cute images of baby animals doesn’t just make you feel warm and fuzzy inside, but can actually improve your work performance and help you concentrate.

Millions of people send so-called "internet flouff" — cute animal videos or memes — to friends daily with no concept of the power of cuteness. Search #flouff on Twitter for endless puppy shots.

The ‘kawaii’ effect Integral to the global phenomena of cute, the exhibition asserts, ... An escape from life’s realities Cute is also touted as a response to life’s complexities.