Adidas Sells Its Final Kanye West Yeezy Sneaker. Over two years ago, the sportswear brand parted ways with the controversial rapper due to his antisemitic comments.

The afterlife of Yeezy sneakers. After comments from Kanye West, now known as Ye, brought controversy to Adidas, the question became: What to do with all of the shoes? August 8, 2023.

For Kanye West, this move poses challenges, but it doesn’t erase the cultural impact of Yeezy sneakers. The future of his ...

Adidas has been trying to put the Yeezy affair behind it since antisemitic rants by Kanye West forced it to end the profitable partnership in 2023.

In July 2019, the game changed forever for sneakerheads and collectors. That was when Sotheby’s made headlines with its first ...

Kanye West did not change his name for a second time despite online documentation stating otherwise. “There is no ‘Ye Ye,’” ...

The latest episode of the New York Times' Popcast finds Pusha and Malice both speaking at length about not only their ...

Since taking the helm in 2023, Gulden has helped Adidas gain market share from struggling rival Nike and recover after Kanye West’s antisemitic outbursts destroyed their Yeezy collaboration ...

Adidas has officially washed its hands of Kanye West's brand Yeezy. The sportswear brand revealed Wednesday in an earnings report that it has sold its remaining Yeezy inventory. "You see there is ...