Johnson & Johnson is replacing its instantly recognizable logo that’s been in use for 135 years. Gone is the cursive, which was based off the handwritten signature of company co-founder James ...

NEW BRUNSWICK, N.J. — Johnson & Johnson is signing ... care company," said Vanessa Broadhurst, a company executive vice president. The signature logo was "one of the longest-used company emblems ...

Johnson & Johnson on Thursday announced that the company is updating its logo as part of a brand realignment that will unite its medical technology and pharmaceutical segments under its brand name.

NEW BRUNSWICK, N.J. – Johnson & Johnson, the global pharmaceutical and medical technologies company, is updating its logo for the first time in more than 135 years, the company announced Thursday.

Johnson & Johnson is signing off ... health care company,” said Vanessa Broadhurst, a company executive vice president. The signature logo was “one of the longest-used company emblems in ...

A change in the logo is particularly notable for Johnson & Johnson, a company that holds its history tightly. The cursive logo, for example, first appeared in 1887. It was modeled after co-founder ...

the company is under markets scrutiny to fulfill its promises of achieving sharper top-line growth and improved margins. As part of its transformation, Johnson & Johnson has unveiled a new logo.

Johnson & Johnson is signing off ... health care company," said Vanessa Broadhurst, a company executive vice president. The signature logo was "one of the longest-used company emblems in the ...