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Jaguar changes its iconic logo in confusing rebrand, Elon Musk asks ‘Do you sell cars?’
A completely transformed Jaguar brand recaptures an ethos to Copy Nothing that can trace its roots back to the words of ... featured no cars. Ditching its previous all-caps logo, Jaguar is now ...
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This is Jaguar, but not as we know it
Today, it revealed some of the new branding including a reinterpretation of its iconic logo. The ethos is a return to the words of its founder, Sir William Lyons, that a 'Jaguar should be a copy ...