Jaguar boss Rawdon Glover is taking the company back to its roots in ways he know will be controversial. MotorTrend. Auto Makeover: The Leaper Lives! But You Probably Won’t Recognize The New Jaguar.

The bad news doesn’t end there as the leaper emblem will reportedly be replaced by “Jaguar” lettering. That would be the biggest change since the leaper hood ornament was phased out nearly ...

In fact, the ‘Leaper’ (the emblematic jumping silhouette of the jaguar) is now facing the other way. Instead of going right-to-left, the logo figure now leaps left-to-right as if it’s going ...

Auto Makeover: The Leaper Lives! But You Probably Won’t Recognize The New Jaguar. Jaguar boss Rawdon Glover is taking the company back to its roots in ways he know will be controversial.