While the “I Hate Gay Halloween” meme isn’t a new trend, its resurgence comes amid continued discourse online about whether the spooky holiday has turned into more of a clout-driven spectacle.

From Moo Deng to Raygun, the rise of the meme-inspired Halloween costume not only displays the power of social media — it also shows the endless adaptability of the holiday itself.

From niche costumes to obscure pop culture references, the “I hate gay Halloween” trend has exploded on social media, as people show off their most unique and hyper-specific Halloween looks ...

Chipotle is embracing the memes, dropping its first ever Halloween costume collection with Spirit Halloween to bring those viral moments to life. The collection has made a Chipotle napkin, fork ...

Halloween has been steadily succumbing to the chronically online for years now. As early as 2013, publications were noting memes’ slow creep into the Halloween-costume canon.

Meme costumes in the intervening years have just become another mode of Halloween fashion, but if there was a time when one or two might really take off and go viral on America’s sidewalks, this ...

Chipotle uses memes for inspiration in first-ever costume line with Spirit Halloween Whether its a 'Boorito,' or a Chipotle napkin, fork or to-go bag, the chain has some options for Halloween ...

This may be one of the more Halloween meme costumes in 2024. If you’re committed to the bit and okay with doing some explaining, it can make for a lot of laughs.

From Moo Deng to Raygun, the rise of the meme-inspired Halloween costume not only displays the power of social media — it also shows the endless adaptability of the holiday itself.

People on social media are showing off their niche costumes that are inspired by pop culture and partaking in what's been deemed the "I Hate Gay Halloween" meme.

Journalist Kate Lindsay argued that Halloween now feels like a clout-chasing contest, focused more on social media than real-life fun. To understand today’s meme-inspired costumes, she explained ...