Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for each in your mind’s eye in less than a second or so. They’re ...

Don’t underestimate the power of colour. Choosing the colours of your logo and brand is probably one of the most difficult jobs for a start-up and it’s so important to get it right. We make snap ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional ...

Want to know how to create an iconic logo? This infographic, created by printing firm X Print, was designed to give brands pointers on how to best design a logo and inform them of the nuances required ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...