India's naturally coloured cotton, historically significant and environmentally beneficial, faces difficulty in ...

"The productivity of light brown cotton is very low at 1.5-2 quintals per acre, compared to 6-7 quintals per acre for normal cotton. This discourages farmers from expanding the area under this crop," ...

Originally worn by Indian laborers, madras became a staple of preppy American fashion in the 1960s after advertisers spun its tendency to bleed in the wash as a selling point.

In recent years, Indian fabrics have woven their way into the heart of Western fashion, infusing it with a vibrant blend of color, texture, and cultural richness. Renowned for their intricate ...

Having its roots in India and being a big heritage product of our culture, Chintz is an Indian fabric and a rare handloom find that was banned in Europe during the British Raj. (Image Credits ...