Google, in its defense, argues that it makes it clear to users that Incognito mode isn't fully private, and that its users have already consented to have their data tracked by the company.

He was referring to the image of sunglasses under a hat that pop ups with a message, “You’ve gone Incognito,” when a user opens a new tab to browse privately.

Incognito mode is just that; it’s a way to hide as you travel the web. As realized in Google Chrome, Incognito mode hides your browsing history so others can’t see the websites you’ve visited.

While "incognito mode," or private browsing, prevents data from being logged on your device, it does not make your activities invisible to search engines or other third parties. (AP Photo/Seth ...

Incognito mode allows you to browse the web without your browser keeping your search history. Here's how to use it and information about its caveats.

With Incognito Mode in the YouTube app, ... You can turn off Incognito Mode in the YouTube app at any time by tapping on the infamous hat and sunglasses icon that replaces your profile photo.

A U.S. District judge ruled last week that a class-action lawsuit, filed in June 2020, against Google's Incognito tracking mode can go forward after Google failed to get the lawsuit thrown out ...

Victoria Beckham Goes Incognito Mode in Her Favorite Coat. By Hannah Jackson. March 3, 2025. ... The sole deviation from her brand were her Bottega Veneta shield sunglasses. Victoria Beckham in ...

Chrome 76, released in July 2019, included an update that blocked websites from using the FileSystem API to detect if a user was using Chrome's normal browsing mode or its incognito mode.

The Google hat-and-sunglasses icon in the top-right and a "You're incognito" bar at the bottom on the interface will remind you that your activities aren't being recorded, 9to5google notes.