The dataset Google offers to delete or make unidentifiable is huge. It’s estimated to be worth about $5 billion, including future revenue the company can’t make based on data from incognito mode.

An ongoing lawsuit has questioned Google’s continued collection of browsing data from the Chrome browser’s incognito mode. Now, as part of a settlement for the case, Google has pledged to ...

Nearly every major browser now has a private browsing mode. Here’s a look at what they do and don’t do for surfers. When you turn on your browser’s private mode, think of it as a fresh start.

Google is updating the warning on Chrome's Incognito mode to make it clear that Google and websites run by other companies can still collect your data in the web browser's semi-private mode.

NEW YORK — Although a private browsing mode known as “Incognito” in Google’s widely used Chrome browser has been available for nearly a decade, a legal settlement involving the way it ...

Google has been collecting information from Incognito sessions and it took a lawsuit to get the company to back off. The lawsuit accuses Google of tracking users' activity from Incognito mode ...

Google Will Destroy ‘Incognito Mode’ Browsing Data: Here's What That Means For Users. ByZachary Folk, Forbes Staff. I cover breaking news. Follow Author. Apr 01, 2024, 12:58pm EDT.

Google will delete billions of records it scooped from “Incognito” mode web browsing of about 136 million U.S. users but will continue to collect data through the not-so-private browser ...

$5 billion Google lawsuit over ‘Incognito mode’ tracking moves a step closer to trial. Judge Yvonne Gonzalez Rogers denied Google’s push for a summary judgment in a lawsuit over the way it ...

Google also agreed for five years to let users block third-party cookies by default in Incognito mode to keep Google from tracking users on outside websites while they’re in private browsing.