Incognito Mode First up is its new "Incognito" white-ish paint hue that was recently added to the Lexus color palette.

Designers break down the colors that go hand in hand with Scandinavian style, from soothing neutrals to muted earth tones ...

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The exterior gets some special treatment too. A set of 19-inch Matte Black BBS wheels are also exclusive to the Launch Edition and so is a new color palette called Incognito.

Seasonal color analysis, a fad from the 1980s seeking to identify a person’s most flattering color palette, is drawing views and exasperation on TikTok.