“Fragrance has this very powerful function ... smell that debuted in the UK in 1997 and went on to become Impulse’s third most popular body spray. “We knew that whatever we were going ...

Impulse claims to be the first body spray to combine deodorant and fragrance and was launched in the UK in 1981. Its products became mega popular after the Spice Girls became brand spokesmodels ...

Impulse is pushing its “fine fragrance” credentials ... Impulse is “very dominant” in the female body spray sector, claiming a share of around 70% to 80%, said Minde.

The fragrance was potentially most of our first ... and douse ourselves in Impulse O2 body spray, £2.49 here – and we’ll love every second of it.

IMPULSE has launched their first ever Shimmer fragrance range and they're perfect for summer. The shimmery body sprays are also a great dupe to get the look of Rhianna's Fenty Iconic Body Lava ...