Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than ...
Identity graphs have already transformed data-driven marketing. But according to Tom Zawacki, chief growth officer, and Keith Camoosa, chief product and technology innovation officer at Acxiom, the ...
When you lose something important, you want to get it back. That’s the human instinct driving the conversation around signal loss. Marketers rightly feel an urgency to get back to a higher level of ...
Major leap in the integration of TransUnion and Neustar marketing capabilities allows company to deliver more accurate identity resolution and demographic enrichment CHICAGO, Jan. 04, 2024 (GLOBE ...
Regtech Socure to Enable Visibility into Connections Across Network Identity Graph with New Solution
Socure, the provider of AI for digital ID verification, sanction screening, and fraud prevention announced the launch of Graph Intelligence, an addition to its Sigma Identity Fraud suite. This module ...
Data plays an integral role in the success of a marketing campaign. Without data, it's impossible to understand what your customers want or how they interact with your brand online. Modern businesses ...
Over the past decade, marketers have become experts in identity resolution. We’ve mapped behaviors across devices, stitched together customer records, and built sprawling graphs that promise a ...
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