Richard Walker, executive chairman of Iceland Foods, claimed the criticism aimed at the trial move helped the firm's sales of traditional hot cross buns soar 134% on Thursday.

Hot cross buns are adorned with the cross as they represent the crucifixion of Jesus and have been connected to Good Friday for around 350 years. Iceland said the trial is to see what their customers ...

Iceland has removed the cross from some of its hot cross buns and is replacing it with a tick - infuriating shoppers who are now threatening to boycott the supermarket.

The boss of Iceland has thanked outraged Tory MPs including who criticised the supermarket chain for replacing the cross on some hot cross buns with a tick.

Looking for the very best hot cross buns to enjoy this Easter? Cosmopolitan UK's definitive list of the best hot cross buns of 2024 is what you need.

Iceland sparks backlash as it replaces Christian symbol on hot cross buns with tick MPs have reacted with anger after leading supermarket chain changed the cross on its hot cross buns to a tick.

Iceland has come under fire for replacing a cross on its Hot Cross Buns - with a TICK instead. Its research suggests a fifth of customers would prefer the spiced Easter buns to instead have a tick ...

Supermarket Iceland has sparked backlash after introducing hot cross buns with a tick instead of the traditional symbol.

MPs hit out at Iceland after it released a range of hot cross buns with ticks, not the Christian symbol.

The boss of Iceland has thanked outraged Tory MPs who criticised the supermarket chain for replacing the cross on some hot cross buns with a tick. Richard Walker, executive chairman of Iceland ...

Some have reacted angrily, seeing the new hot cross bun as a slight on the symbol of the cross. But Iceland have stressed that they are not getting rid of their traditional hot cross buns.

Supermarket Iceland has sparked backlash after introducing hot cross buns with a tick instead of the traditional symbol. A hot cross bun is decorated with a cross to represent the crucifixion of ...