Grey has become synonymous with streetwear leader New Balance. Let Korean star IU show you how to rock the grey look.

The first-of-its-kind New Balance 1906 store in Southeast Asia has opened at ION Orchard. We give you IU's top lifestyle picks.

IU Athletics sticking with Adidas, taking less money upfront in new deal. Here's why. In total, guaranteed compensation in IU's new Adidas deal will surpass $54 million over 10 years.

As part of its global "We Got Now" campaign, New Balance has rolled out the latest installment of the campaign, a 60-second spot. Starring NBA Champion Kawhi Leonard, singer-songwriter IU, English ...

K-pop singer-songwriter IU has shared a mysterious new teaser for a possible upcoming project following March's 'LILAC'.

IU still has to go through the 2023 season. But on the horizon, the new Big Ten format eases some of the scheduling tension, putting IU football in a more favorable position to build itself up.

Curt Cignetti was given greater resources to keep his staff together, and all but one assistant coach signed new multi-year deals to remain with IU.

Look: Teddy Santis New Balance 996 is out now. News: Zach LaVine gifts game-worn New Balance shoes to a young fan. Style: Shohei Ohtani arrives at Spring Training in classic New Balance sneakers.