"I must be in the front row." "Mr. Baseball" Bob Uecker became a pitchman for Miller Lite in a series of iconic ads. Instead, he's banished to farthest reaches of the upper deck, which doesn't ...

I must be in the front row:' Bob Uecker and the Miller Lite commercials As high profile as his appearances were in places like "The Tonight Show With Johnny Carson," the movie "Major League" and ...

Did anyone get more from a humble baseball career than Bob Uecker? The Milwaukee-born player/actor/comic/broadcaster, whose death at 90 was announced Thursday by his ...

Bob Uecker, who transformed his futility as ... Before he was known for two enduring catchphrases – “I must be in the front row!” from a Miller Lite commercial and “Just a bit outside ...

What does Bob Uecker reference, 'I must be in the front row' mean? The iconic line uttered by Uecker refers to a legendary Miller Lite ad campaign, in which Uecker misunderstands the contempt he ...

MILWAUKEE — Bob Uecker, who parlayed a forgettable ... a nod to the Miller Lite commercial in which he famously said “I must be in the front row!” while getting taken to one of the worst ...

Bob Uecker, who turned what was, by his own admission, a mediocre baseball career into a 54-year broadcasting gig with the Milwaukee Brewers that earned him a spot in the Baseball Hall of Fame and ...

"I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." ...