The heart in Glaser’s logo is a symbol for a feeling. One image can evoke powerful emotions. During the American Revolution, Benjamin Franklin drew a sketch now called the JOIN OR DIE cartoon.

Milton Glaser is famous for uniting New Yorkers under the simple, iconic "I Heart New York" logo. (He also designed the label for Brooklyn Brewery and, as I learned on a recent tour, had the good ...

The city of New York has unveiled an updated version of the iconic “I Heart NY” logo, but native New Yorkers are less than happy about the rebrand.. On 20 March, a committee of elected ...