Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. I see the customer engagement landscape undergoing a ...

With data becoming a more valuable business asset than ever, informing decision-making, enhancing operational efficiency, and enabling businesses to gain a competitive edge, hyper-personalization is ...

No industry is immune to the AI revolution, but how are brands using this technology to make consumer experiences better? AI was a buzzword in 2024, with nearly $314 billion worth of investment, but I ...

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is a strategy that uses data and AI to create ...

Co-authored by Nigel Bairstow, Ph.D., and Meezab Fatima Khan, Research Assistant Artificial intelligence has quietly reshaped the way we shop, listen to music, and even decide what to eat for dinner.

Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management ...

The continued advancement of retail technology and ecommerce have set new standards for a quality online shopping experience. Todays’ customers expect seamless omnichannel shopping experiences that ...

Ultimately, the hyper-personalized recruiting process results in lower attrition, a stronger talent pool, and higher employee engagement across the board. “With hyper-personalized recruiting practices ...