Tracee Ellis Ross followed her own rulebook to get Pattern Beauty in the hands of consumers.

Pattern Beauty, a textured hair-care line founded by Tracee Ellis Ross, is one such outlier that has found the type of ...

Like many entrepreneurs, Tracee Ellis Ross had to think creatively about how she launched her business. As AFROTECH previously reported, she is the proud founder of Pattern Beauty, a haircare brand ...

Pattern Beauty—created by actress and producer Tracee Ellis Ross and known for its roots in haircare—is expanding into a new category with the launch of its Body Collection, the company tells Forbes.

Tracee Ellis Ross introduces Pattern Body, a new category for the beauty brand she launched in 2019 with hair goods. “Honestly, I started thinking about body at the beginning of the birth of Pattern,” ...

Tracee Ellis Ross will be the first to tell you she didn’t build Pattern Beauty alone. The real story of how the textured hair care company came to life, she says, is not just about one founder’s ...

Pattern Beauty is prioritizing brand awareness after six years of “tremendous growth,” co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...